Rula Homes works to identify sites across the UK for immediate development or for medium to longer-term strategic development, delivering high quality affordable homes.

Our strength lies in the knowledge we have of the locations in which we work, our understanding of local authority requirements and our ability to maximise the value of developments with sustainable construction methods. Rula Homes is a privately owned and funded property developer, with immediate access to financial funding and a wealth of experience in delivering a variety of successful developments. 

Our Construction delivery partner Harris cm is a family owned Construction business founded in 2007, who have successfully built out a variety of construction projects across the country.

We are highly skilled in creating integrated developments in the North East/West, Yorkshire and the Midlands with a wide range of tenures and uses. Rula Homes is ideally placed to create affordable housing opportunities for our RP partners, primarily through planning agreements, build to rent housing, estate regeneration, mixed-use schemes and joint ventures.

The world around us is changing. So we’ve got to be even more innovative to keep delivering new, high quality family homes.


We want to improve people’s lives – and create possibilities for them. We do this by providing high quality family homes.


It is our vision to deliver homes which reflect how families live and interact in these modern times, by offering modern and affordable housing solutions.

We want to do things differently. We want to provide affordable, quality homes and support the replenishment and growth of social and affordable housing.

We’ve built a valuable reputation for delivering residential schemes out of industrial, brownfield and highly restricted land spaces.

With our team of planning consultants, architects and contractors, we’re very experienced in delivering schemes out of assets other developers sometimes fail to get through planning, let alone delivery.


We partner with Rula Developments who like Rula Homes are a privately-owned development company who have worked on developing sites across the UK.

Rula Homes prides itself on a ‘straight forward approach’, using our own resources, experience and market knowledge.

Rula Homes are both privately owned and funded, and we have access to immediate financial resource without the need to introduce 3rd party funds.

We can acquire sites outright or introduce equity to any scheme as required. Rula are working directly for and alongside owner occupiers as well as acting in a development management / joint venture capacity with a variety of parties. With many years of experience the team at Rula can also provide clients with a wealth of estate and asset management advice.

It's time to do things differently


We pride ourselves on delivering high quality family housing that combine good design with sustainability, helping to build a strong community, where people want to live. 

It’s time to do things differently. Building thriving communities, utilising local labour and skills, we build partnerships to deliver projects from a variety of land assets. We can see where potential properties and sites can be turned into sustainable and viable propositions.

We build trust and partnerships within the community, share our vision for quality homes and help support local apprenticeships. Our aim is to minimise environmental impact across all areas of our business, from the way we build new homes to the way we run our offices.

By embracing working with our partners, we can ensure we promote Modern Methods of Construction (MMC) all while having our full cover with NHBC. To provide truly affordable homes where people want to live.





Managing Director

As the leading Director of Rula Homes, Roy drives the mission of the business by helping to tackle the social and affordable housing crisis.

As Director Roy will be leading the sourcing of new land acquisitions, introducing land-led opportunities to Registered Providers (RP’s) while also leading the day-to-day management of Rula Homes.

Roy began his career over 20 years ago and over twelve of those years were spent leading teams for Guinness and Waterloo Housing Associations in regeneration and development, joint ventures and partnerships across Yorkshire and the Midlands.

Whilst at Waterloo Housing Roy oversaw Joint Ventures with Warwick District Council (W2) and delivered numerous schemes including 1000 new affordable homes in under a year. Roy has worked for several major housebuilders and this has included overseeing and setting up Westleigh Homes (Now Countryside) and Galliford Try (now Vistry) in the Yorkshire Regions.

His expertise spans the whole development process, from grant funding, land purchase, through to design, planning, financial appraisal and handover.

Roy has significant experience working in partnership on both affordable housing and private housebuilding. Through this experience he is well placed to source new opportunities, form new partnerships and deliver land led solutions to RP’s that meets their needs and requirements.